According to research from Google, it can take anywhere between 20 to 500+ touchpoints for people to complete an online purchase. Not only that, but the number and type of touchpoints can vary greatly, depending on the purchase in question and the individual needs of each buyer.
The modern sales process is a complex and highly personal journey, which makes it difficult for marketers and sales teams to deliver the right messages, in the right places, at the right time.
Best CRMs With Email & Marketing Automation
Luckily, there are some tools that will help you achieve this:
CRM: A customer relationship management (CMS) system allows you to compile data about prospects, track their progress along the buying cycle and send targeted messages to them along the way.
Lead generation: The tools to create landing pages, web forms and other lead generation essentials easily.
Email marketing: Still the most reliable and effective way to keep leads/customers engaged, before and after the initial purchase.
Multi-channel marketing: With leads coming in from search, social, email and multiple other sources, you need a space where you can bring them together and manage them collectively.
Marketing automation: Cut out the manual workload of data-driven marketing so messages are automatically delivered, based on the actions and changing interests of your prospects.
Customer support: To keep those customers happy and coming back for more.
Optimisation tools: To constantly improve results and grow your business.
That’s a lot to expect from any marketing toolkit but there are plenty of all-in-one CRM and marketing automation platforms that promise to deliver everything on the list above – and more.
In this article, we look at the top 10 options available right now.
What Are We Looking At Today?
As this is an in-depth guide, let’s quickly preview everything covered in this article and you can navigate to any specific sections by clicking on the links below.
- Best CRMs for usability
- Most affordable CRMs
- Best for email marketing
- Best for CRM & automation
- Best CRMs for reporting
- Best CRMs for integrations
- Best for support & training
- Best enterprise CRMs for security
Obviously, claiming one piece of software is better than another is highly subjective. My needs are different from yours and we all have our own opinions, experiences and biases that influence our decisions.
To ensure this guide is objective and reliable, we’re not only offering options but also insights based on comprehensive data, surveys and feedback from other users.
The Final Word
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